Creativity is something that can strike at any moment, especially when you’re feeling especially creative. Creativity is so powerful because it can inspire people in ways that most other thought processes cannot. It can also help us to achieve goals that might otherwise be impossible to achieve.
Creativity is so important as a marketing tool because it can help you to stand out from the crowd by offering your target audience a new experience they have not had before. A creative marketing strategy can make your company or brand seem more exciting, interesting and original than your competitors, which creates an unbeatable feeling of trust and confidence in your brand.
However, because creativity is such a mysterious thing, it’s not always easy to know where to start with getting your marketing campaign more creative or how exactly to go about doing it.
This article will give you some great tips on boosting creativity as part of any marketing strategy, as well as ideas on how you can go about doing it once you've identified specific strategies that need improvement.
Identify the main creative control point in your marketing strategy
- The first thing you should do when trying to create more creativity in a marketing campaign, is to identify the control point of your creative strategy. Much like in your business strategy, the control point for a creative strategy is the area where you have the most control over it.
- The main control point for a marketing campaign is the creative strategy itself. Which means that once you’ve identified your main message and the strategies you’ll be using to communicate it, then you can start to look for opportunities to boost creativity within the strategy itself.
- As a general rule of thumb, the control point for a marketing strategy is usually the first strategy that you start using. This control point will help to drive the momentum of the campaign, by making it seem as though the rest of the strategies have been chosen by default. However, you can also identify a control point for the overall marketing strategy. Which means that the control point for your creative strategy can be used to boost creativity within the overall strategy as well.
Define your creative brief
A creative brief is the roadmap for how you want your creative strategy to work. It’s a concise explanation of what you want to get out of your creative strategy, as well as how you want it to work.
If you don’t understand what you want to get out of your creative strategy or what you want the audience to feel after seeing your campaign, then your marketing strategy will lack creativity.
A brief should tell you what you want to communicate with your marketing campaign, as well as the emotions you want the audience to feel. You should also include the main points of your message, as well as any links to supporting information or facts that you have at your disposal. Moreover, you should also include any key visual elements that you want to use, such as images, photos, words, etc.
Set clear goals for your creative brief
A brief is only effective if it leads to a clear goal. The goal is what you want to get out of your creative strategy.
It should be as specific and detailed as possible, including the visual elements of your creative strategy, the words and phrases you want to use, and any links you want to include. You can also include a link to a secondary goal that is not directly related to your main goal, but will help you to achieve your overall marketing objective.
A goal that can be added to the creative brief of your marketing strategy is something that boosts the ROI of your campaign. A goal like this can boost the ROI of your campaign by extending the lifetime of your message, which might otherwise expire within a short period of time.
Examples of how extending the lifespan of your message can boost ROI include including a link to an article that is only valid for a few more days or weeks, or including a link to an offer that is only valid for a limited time.
Don’t immediately jump to the final art stage
A lot of people try to start adding the big stuff like art or other elements to their marketing strategy as soon as they start planning their strategy. However, this can be a huge mistake.
The momentum of a marketing campaign can be lost if you go straight to the final art stage. It’s important to keep the momentum going by using the same strategies that helped you to get started in the first place.
By using the same strategies at different stages of the campaign, you can help to build the confidence of your audience and boost the lifetime of your message.
This is a great way to boost creativity in your marketing strategy. You’re not trying to create something brand new and exciting at every stage, you’re simply helping to maintain the momentum that was built at the previous stages of your campaign.
Look for other ways to communicate your brand message
While you should always aim to boost creativity within your overall marketing strategy, you can also try to boost creativity within your overall brand message. This is especially effective if your brand is associated with creativity in the first place.
When trying to boost creativity within your overall brand message, you can look for ways to make your brand seem more interesting, more original, more human and more inspiring than it already does.
In order to do this, you should try to find ways to add more humour or emotion to your brand message.
You can also try to add more lifestyle elements to your brand message, such as an element that encourages your target audience to enjoy their life more. Which is often a great way of boosting creativity within your brand message.
Conclusion
A marketing strategy can be very helpful in getting your brand noticed and remembered by your target audience.
However, it can also be incredibly powerful when it comes to boosting creativity in your campaign.
The more original your campaign appears to be, the more likely your target audience is to be inspired by it. This can help to boost revenue and increase brand loyalty by creating a feeling of trust and confidence in your brand.
No matter what marketing strategy you use, the most important thing to remember is to have fun! If you approach your marketing strategy with a sense of playfulness, then you will be more likely to create strategies that are more original and creative than those used by other brands.
